Interactive Design / Atlantic Records

As a promotional tool for the band's album North, this interactive Spotify timeline documents Matchbox Twenty's extensive history, including video clips, Spotify album streams, and Facebook commenting integration allowing fans to add in their stories when these significant moments unfolded. 

Promotional ads that appear in the Spotify player open the interactive timeline in the browser. Here fans begin their northward journey by scrolling or using arrows to quickly navigate up the comprehensive timeline. Once fans arrived to their final destination, they're given the opportunity to listen to the new album for the first time.

Coverage on Mashable